Just because big coffee companies and internet moguls are doing it, doesn’t mean it’s right for your business. A marketing plan is a unique beast. It’s all about you; your product, goals, audience, budgets and comfort level. Most importantly, it requires a carefully crafted strategy laying the groundwork for everything that follows. That’s the missing piece for many companies. We find bits of marketing sown together like a patchwork quilt. It’s all done with the best intentions, but missing the overarching strategy ensuring everything you’re doing speaks to the correct audience, in the voice of your brand and drives all efforts toward the same goals. That’s really our passion. At Elemental, all roads lead to strategy.